Production & campaign overview

Whole campaign is built and rolling out now. These guys are good at sharing, so I will continue to tag them, and coms with Peter to push sales this week.

The assets provided for this show are extremely limited. I have fleshed them out into posts and videos, but speaking to Johnny on the phone yesterday, there seems to be no more assets available from the band. I will make them collaborators on the reels

I have made a bunch of posts for this from the supplied promo assets. When I send the campaign through to Ben - I am going to see what else is available and request a shoutout video from Jack, and some live video footage for reels.

I have limited assets for this, and will be following up today for more. I am going to be making some metallica centred stuff, and leaning on the success of the ads we had for AC/DC using the same old ‘Rocker’ meme that was the top seller for that campaign. Will show you when it’s made.

Campaign is mostly built, but I need to create the reels from the video you sent through yesterday - and I will also be calling Manny to learn a bit more about the angle the artist is using for this show. I think some of the posts can be improved when I get additional information.

Campaign is fully built. I will get Nikki’s approval and feedback to see if she has any ideas to make it even sharper. For Ads I’m going to create some record play, and 80’s style vintage images - similar to what we have done with Bronwyn in the past, I think they will suit this campaign and have sold well before.

This full campaign is made, except for reels. I have been in contact with Sam, and will send this over to them for feedback and approval - but have begun to roll it out in schedule. Fanny has provided 4 really nice videos for reels - so I am going to polish those into extra sends as well.

Will be building this in the next day or so

Will be building this in the next day or two - I will give Rio a call and see how he is approaching this show compared to his others.

Will have built by the end of the week

Will have built by the end of the week

Will have this built by end of the week

Will have this built by end of the week